The “secret codes” for business and financial cycles have eluded too many people for too long. Profiting in Bull or Bear Markets cracks that code, heretofore reserved exclusively for the financial elite.

Economists have long tried to forecast the future by explaining the relationships among economic indicators and business cycles; investors have extolled the virtues of price/earnings ratios and company growth dynamics; futures traders the merits of technical analysis and systems strategy back-testing; and politicians the importance of monetary and fiscal interventions. All of these disciplines make sense individually, but the results of these individual efforts often give us less than adequate results. For example, “buy and hold” and dollar cost averaging, sacred mantras within an investing community that nobody—repeat—nobody, until now, has brought these various disciplines and disparate viewpoints together into a coherent, logical, and practical understanding of how markets work. George Dagnino, however, has finally accomplished this elusive goal.

If there is a Holy Grail in financial investing and trading, it is “Following the Market.” Using his 20-plus years in studying the business and financial cycles, and drawing on his proven track record as a profitable market timer, Dr. Dagnino leads the reader through a step-by-step analysis of dynamic market forces. Market forces that many try to control, but few understand. He demonstrates which economic indicators are important and why, how these indicators determine the current and future phases in the cycles, and most importantly, what action should be taken by the individual investor or trader to gain a strategic advantage no matter what phase of the economic cycles we are dealing with. In short, how to become a beneficiary of the current economic cycle phase rather than a helpless victim.